When GreenSprout Landscaping, a small but passionate landscaping business, approached us at ZestyPixels, they were struggling to make an impression online. Their existing website was outdated, slow, and lacked the functionality to attract and convert potential customers. They needed a complete transformation—and we were ready to deliver.
Here’s how we turned their digital presence from zero to hero.
The Challenge
GreenSprout Landscaping had several obstacles holding them back:
- An Outdated Design: Their website didn’t reflect the vibrant, modern feel of their landscaping services.
- Poor Mobile Usability: Over half of their visitors came from mobile devices, but their site wasn’t responsive.
- Low Visibility: They weren’t ranking on Google for essential keywords like “landscaping services near me.”
- Lack of Functionality: They had no way to collect leads or showcase their portfolio effectively.
Their goal was clear: create a website that not only looked professional but also helped them grow their business.
Our Solution
We started with a thorough audit of their existing site and developed a strategy to align their online presence with their business goals. Here’s what we did:
1. Custom, Modern Design
We designed a visually stunning website that showcased GreenSprout’s services with a fresh, nature-inspired color palette. The homepage featured:
- A bold hero section with high-quality images of their best projects.
- Clear, action-oriented CTAs like “Get a Free Estimate.”
- Scrolling testimonials to build trust.
Before: A cluttered layout with outdated fonts and images.
After: A sleek, intuitive design that wowed visitors from the moment they landed.
2. Mobile Optimization
To ensure a seamless experience for mobile users, we used responsive design techniques that made the site look and function perfectly on any device.
Before: Users had to zoom and scroll awkwardly to view services on their phones.
After: A mobile-first design with easy navigation, fast-loading pages, and clickable CTAs.
3. SEO Overhaul
We conducted keyword research to target high-value terms like “affordable landscaping services” and “custom garden design.”
- Updated metadata and descriptions for all pages.
- Optimized site speed and image alt text for better Google rankings.
- Created a blog section with topics like “5 Tips for Designing a Low-Maintenance Garden.”
Result: GreenSprout started ranking on the first page for local landscaping searches within 3 months.
4. Portfolio and Lead Generation Features
We built a dynamic portfolio gallery to highlight their stunning projects. Each image included descriptions and filters for easy browsing.
We also added:
- A contact form powered by Gravity Forms to collect leads.
- Integration with their email marketing platform to nurture prospects.
Before: A static, poorly organized gallery with no lead capture.
After: An interactive portfolio and a steady stream of new inquiries.
The Results
After the revamp, GreenSprout Landscaping’s website became a powerful tool for their business. Here’s what they achieved:
Metrics That Speak for Themselves
- +120% increase in website traffic: Thanks to improved SEO and mobile usability.
- +85% more leads: The new contact form and CTAs drove a significant boost in inquiries.
- +50% improvement in load time: Faster pages kept visitors engaged.
Client Testimonial
“We can’t thank ZestyPixels enough for the incredible transformation! Our new website not only looks amazing but has also brought in more leads than we ever imagined. The team was so easy to work with and really understood our vision.”
— Sarah Collins, Owner, GreenSprout Landscaping
Before and After: See the Transformation
Before Screenshot: (A dark, cluttered homepage with tiny fonts and low-resolution images.)
After Screenshot: (A vibrant, engaging homepage with a professional layout and stunning visuals.)
Conclusion: Are You Ready for a Digital Makeover?
GreenSprout Landscaping’s journey from zero to hero shows how the right website can transform your business. Whether you need better SEO, a modern design, or tools to generate leads, ZestyPixels can help.
Let’s create your success story next—contact us today to get started!